5 Twitter Growth Tools You Should Be Using Now

Are you looking to be the best social media manager / growth hacker you can be? Well today I’ve posted my 5 favorite tools to grow and manage your Twitter accounts. By using these tools correctly, you WILL grow your Twitter account.

  1. ManageFlitter
    If you’re looking to grow your Twitter account, I strongly recommend checking out this tool. ManageFlitter comes with several key features that make it essential for the Twitter growth hacker. To start, it allows you to find all those people who don’t follow you back so you can easily unfollow them. If they are not following you, they are not seeing your tweets anyways. You can also use the Powermode which allows you to create a set of search filters so you can find users that are most likely to follow you back and would be engaged. You can take it a step further and use the Power Post feature to schedule and track tweets so they are sent during times when your audience is most online. Lastly, it comes with analytics so you can track growth. Believe me, if you use it right, you will see growth in your account.

2. SocialBro
SocialBro is a great tool to understand your audience. It provides some great analytics to break down your audience. Aside from that, they also allow you to automate replies so you can automate the introduction if someone were to follow you. It’s called rules, try them out! This is also a great tool to grow you Instagram account as well, but that’s a different story.

3. Twibble.io
A part of growing a Twitter account is the ability to post regular great content. Twibble is a service that automatically posts content from any RSS feed to Twitter. Unlike other RSS to Twitter services, this beautifully designed, posts an image, has analytics, hashtag testing and more. You can also automate posting Instagram images or Pinterest pins if you’re looking to make your Twitter account super visual!

4. Buffer
Similar to Twibble, Buffer allows you to schedule out content. It’s a super powerful tool and should be used by any social media manager. It saves you so much time! It’s also great because it has some analytics features that show you what content that you post did the best, and makes it easy to re-post. Best used with evergreen content!

5. CoSchedule
If you manage a blog, you’ll want to check out CoSchedule. This tool makes it easy to manage an editorial calendar with multiple team members. It should be the first line of attack when posting content from your blog. It will allow you to schedule your social posts ahead of time and also provides insight into what content does the best and allows you to keep sharing easily.

The New Twitter Algorithm: What does that mean for you?

Twitter is on social media platform truly loved by all marketers and one of the primary reasons for this is because Twitter does not make the marketers face the algorithm that Facebook uses.

Twitter has often been compared to a fire horse, blasting a fast stream of unfiltered content, making Twitter almost the opposite of Facebook. A pretty fitting description, if you think about it.

But the  scenario is soon to be changed. Twitter is now confirming that they are beginning the testing stage with a small group of users. A change in their algorithm, a change which has plagued the minds of marketers for a long time. For the looks of things, sooner or later this change is going to happen…

But what does that mean for you?

And what do you need to know, for now?

It is no secret that changes have been happening for a while now. In fall 2014 the coming of a Facebook style curated news feed is was announced.

Twitter’s timeline is organized in reverse chronological order, but this isn’t the most relevant experience for a user. Putting that content in front of the person at that moment in time is a way to organize that content better. ~Twitter CFO Anthony Noto.

In the month of January 2015, Twitter added the “While You Were Away” feature to their timeline. These two changes came about in quick succession.  This feature shows users interesting tweets that they missed while they were off Twitter, a move aimed at encouraging users to return to the service more frequently.

That was followed by the inclusion of “Moments,”. A tab showing tweets which were based on a varied range of topics. The aim of this feature was to put the tweets under sorting categories that users might be interested in. The bottom line…filter the clutter.

While many of the current users may rebel against the idea of moving toward a more Facebook-style algorithm, the company is acknowledging what Facebook and Google have long since known: that users expect the services they use online to know what they want to see.

In a conference call July 2015, cofounder and CEO Jack Dorsey said, “You will see us continue to question our reverse chronological timeline, and all the work it takes to build one by finding and following accounts…Our goal is to show more meaningful Tweets and conversations faster, whether that’s logged in or out of Twitter.”

In its most recent announcement on December 8, 2015, Twitter said that the company has begun testing a new algorithm where tweets will be ordered by relevance rather than reverse chronological order. So it’s happening, but it’s still too soon to know exactly how it will impact businesses.

Let’s admit it, change was Inevitable. Statistics show that Twitter is struggling to draw in new users even after the changes it has made over the last couple of years. Let’s consider some statistics. In between the months of July to September, Twitter grew only by 11%, from 316 million to 320 million. While that may sound like huge growth to come people, it still missed its growth forecasts, and throughout the past year the stock has fallen approximately 32%. Hence, changes and experimentation were inevitable.

What does this mean for us common users?

Companies complain daily about the fact that they spent years (and precious marketing dollars) accumulating fans on Facebook with the assumption that they would be able to freely reach them. With the decline in organic reach, companies now have to pay all over again to distribute content to their audiences. The fear is that the same is going to happen with Twitter, that marketers will be required to pay to reach their communities on Twitter too.

On the other hand, it could mean that if someone on Twitter has liked a tweet from a brand he isn’t following, that the algorithm could show that content to the user anyway. The truth is that it’s too early to tell what the implication will be for marketers.

Till the time Twitter give us clarity on what exactly will be their algorithm the best bet for all marketers is to continue putting out value-based content that is relevant to their target audience.

The brands that will likely suffer the most are the ones who are putting out nonstop promotional content that gets zero engagement. Useful content that the audience wants to see and engage is and always will be the key to Twitter marketing. Communication with the users, humanising the brands, focusing on engagement and content is what will help a marketer be successful on Twitter in both the short and long term.

At least until we have a better idea of what the new algorithm changes will bring.

 

5 tips on how to set up your twitter profile.

Twitter has over 300,000,000 active users and in the United States alone over 88 million people visit Twitter each month. With those kind of numbers, Twitter for business owners locally smells like a lot of opportunity to me.

The awesome thing about Twitter, unlike other social platforms, is the power it gives its users to engage or communicate with an ocean of users even when you have very little followers. All you need to do is find someone you want to interact with, and tweet at them by a @mention or through a Direct Message.

Here are some strategies you can follow as a local business owner.

  1. Twitter Bio

The first thing a potential follower is going to see on you profile is your Twitter bio, hence an interesting bio is a must. Don’t make your bio boring. Stand out and give someone a reason to want to follow you. One of the most eye catching ways is to try and tell a story instead of stuffing  your Twitter bio with keywords associated to your business. A bio does NOT need to have hashtags. In social media terms you look like a ‘Hash-Hole’ by sticking them in your bio and without any rhyme or reason.

  1. Twitter Profile Picture

The very basis of the social media sphere is the idea of creating a platform where people interact with other people. Yes, you are a local business, but your face is a part of the social media community. People don’t care about a fancy logo that you spent hours creating. People like to do business with people they know, like and trust.

  1. Twitter Cover Photo

Information is key. Your Twitter cover photo should be a clear picture that represents your business. If you have a team of employees, have them featured on the cover image to let people know who they are communicating with. One intelligent thing to do is to include your company contact information on the cover to make it easier for your followers or prospective followers to have easy access to your contact details.

  1. Location, Location, Location

There are 2 important reasons for filling out the geographic location in your Twitter profile. First of all, the reason you want to do this is for better search results for your page. The second reason to do this is that when you have time and you’re on Twitter you can just click your location if Twitter identifies it and you’ll see all tweets going on locally in your geographic area. This is HUGE and such an amazing opportunity for you as a local business owner to jump in and have a discussion if relevant.

  1. Twitter Pinned Tweet

You should have the 1 tweet you want everyone to look at pinned to the top of your Twitter profile. When people visit your profile they look at your Twitter bio, your profile picture, your cover photo, location and then they start looking at your Tweets. You have the power to show them what you want them to see first, so make it something smart and eye catching. Be creative and test different pinned tweets regularly. This will probably be one of your most retweeted tweets and you can change it as often as you like.

You are set to take on the social media world. Happy tweeting.