Instagram – one of the fastest growing platform for businesses to establish a presence, encourage engagement and get more in terms of business. Here are a few points to remember to increase engagement on instagram.
1: Be Square
Instagram is all about good photographs, so the very first step to making you Instagram marketing mores effective is by using high-quality photos. One of the best ways to save time and compose better photos for Instagram is to shoot square photos. Instagram prefers using square images. So save time on cropping your images. Use the preset shoot square setting which is available with most digital cameras and smartphones.
2: Use a Customized Link Shortener to Track Traffic
A smart marketer will alway make sure that more than enough traffic is leading back to their website from their instagram accounts. It is recommended that businesses use a web link shortener, specially for the URL in their Instagram bio.
3: Be Strategic With Your Bio Link
Instagram is fun and spontaneous when it is being used for personal reasons, but if you want to use it as a marketing tool, you have to be a little more calculating with it. Businesses which have or are rocking the instagram sphere plan their posts well in advance. Even small brand or a one-man show can develop a great presence on Instagram. Use the link in the account bio to connect to a landing page that holds the same posts posted on Instagram. This allows leads to be collected.
4: Take Advantage of Trending Hashtags
The hashtag phenomenon has been considered to be one of the most powerful digital marketing tool. Hence, enough emphasis cannot be put on how important hashtags are. Now instagram allows the explore feature to show which hashtags are trending at that point of time. If a trending tag is relevant to the brand, include them in timely posts to aid discovery.
5: Drive Instagram Users Into Your Marketing Funnel
Yes, getting a follow on Instagram is important, but getting the followers to follow the brand, engage and use the brand is far more important than just a follow. To move users further down the funnel, the brand should consider identifying ways to capture a follower’s email contact. One of the best ways to capture a follower’s email is to ask for it. An image with a call to action in both the caption and visual telling users to click the link in your bio to download an ebook or sign up for a newsletter. Once the user takes this action, the brand has the ability to engage with him or her on a one-to-one basis and take the communication to the next level.
6: Mix Videos and Photos
Including videos in addition to photos,can prove to be a master stroke for brands. Considering that a video can generate three times more inbound links than written posts, it’s a valuable tool that can be used to engage fans, grow your following and drive traffic.As marketers, we all know that Instagram is about visual storytelling, but with a video the brands can actually bring their story to life. Videos are fun, shareable and engaging, and with Instagram’s video editing features they’re super-easy to create. Encourage the followers to create their own videos and collect them on the brands page like GoPro does. The key here is to make it about the audience rather than the brand. Humanise the brand, and instant results will follow.
7: Leverage Sponsored Ads
One of the hottest marketing tips for Instagram is to watch for access to the ever-growing paid feature on the platform. Sponsored ads on Instagram are becoming a regular occurrence on people’s timelines, whether it’s one ad or multiple ads using the carousel element. This gives brands a whole new dimension to target their audience. Before, only people following the account would see photo updates, whereas now brands can promote these to anyone within their target audience. Marketers must be ready with content that is both engaging and created with a particular target demographic in mind. You’ll also want to have multiple posts ready to target to different audiences.
8: Direct Users to Your Most Valuable Content
While Instagram now allows advertisers the ability to add clickable links in their carousel posts, URLs still aren’t clickable in photo descriptions. Fortunately, there’s a way to get around this so marketers can direct followers to their most valuable content. Just utilize the link section of your Instagram account’s bio. Users can be directed to a permanent page, such as your website’s homepage or your blog. But an even better option is to link to your most current content, whether that’s an article, blog post or promotion.
9: Use Sponsored Posts
Sponsored posts are one of the best way to increase effectiveness of an Instagram account. Pairing up with large Instagram accounts that are already catering to your demographic makes every kind of sense. It’s the cheapest CPM (cost per thousand impressions) of any ad platform. The fact is there are tens of thousands of Instagram accounts being built solely for the purpose of selling featured shout-outs to companies and brands.
10: Make Graphics Shareworthy
The content a brand shares should be smart, visually pleasing and most importantly in lines with the thought process of the brand.
There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from Instagram itself, to increase organization, engagement and visibility. Explore these tools and tips, and see which ones work best for you and your business.