Now You Can Listen To YouTube Songs On Your Android Phone With The Screen Turned Off!

Wherever you are, whatever the time, when you’re looking for a song to listen to, you inevitably find yourself on YouTube. While it is the repository of some of the craziest, funniest and scariest videos on the net, YouTube is also the go-to app for anyone who’s looking for a song.

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But if there’s any complaint that Android users have with listening to songs on YouTube it’s this: the app keeps the screen on while you’re playing the song.

Now this, as any smartphone user will tell you, is not good for any already overworked battery. But now there’s an app that will help you get around that.

Presenting the Black Screen of Life , an app that turns your screen off when the proximity sensor is blocked. So when you’re listening to music on YouTube, all you need to do cover the proximity sensor and hey presto, you’ve saved bucketfuls for power.

 

Nike Just Made This Remarkable Farewell For Kobe Bryant

Love him or hate him, Kobe Bryant is a legend.

In China, they mostly love him—he’s made a concerted effort, with Nike, to reach out to his Chinese fans over the past decade. And the Chinese have responded with adulation all but unmatched for American sports stars.

Now, with Bryant’s last game fast approaching, Nike and Wieden + Kennedy Shanghai have created a stirring 60-second tribute commercial. And it’s all about that love—which Bryant says might actually be a bit misguided.

“Kobe has an intimate relationship with the Chinese ballers, so he knows exactly how to teach and motivate them,” says Terence Leong, creative director of W+K Shanghai. “Together with Nike China and Kobe, our team crafted the script and made sure the film was just as provocative as the man himself. It was an intense and uncompromising process because Kobe was just as demanding on the creative team as he was on the Lakers.”

W+K creative director Azsa West adds: “[Kobe] chose to focus on becoming a legend rather than being a hero. When it comes to winning, Kobe is willing to push himself to risk everything. Because standing back and doing nothing, that’s real failure. This philosophy is very Nike ‘Just do it,’ and Kobe is the perfect person to deliver this spirit of Nike.”

CREDITS
Client: Nike
Campaign: “Kobe Last Season”
Spot: “Don’t Love Me, Hate Me”
Launch Date: 7 April 2016

Agency: Wieden + Kennedy Shanghai | Executive Creative Director: Yang Yeo | Creative Directors: Terence Leong, Azsa West
Copywriters: Nick Finney, Wei Liu | Senior Art Director: Shaun Sundholm | Senior Designers: Patrick Rockwell, Will Dai
Integrated Production Director: Angie Wong | Assistant Producers: Yuan Fang, Jiji Hu | Offline Editor: Hiro Ikematsu
Business Director: Dino Xu | Associate Account Director: Jim Zhou | Account Executive: Shawn Kai | Senior Planner: Paula Bloodworth
Digital Strategist: Bill Tang | Project Manager: Nicole Bee | Business Affairs: Jessica Deng, Kathy Zhan

Production Companies: Elastic TV; Lunar Films | Director: Biff Butler | Line Producer: Kelly Christensen
Director of Photography: Rachel Morrison | Executive Producer (Elastic): Belinda Blacklock | Managing Director (Elastic): Jennifer Sofio Hall
Executive Producer (Lunar): Ken Yap | Post Producer (Lunar): Jeff Tannebring

Editing: Rock Paper Scissors | Editors: Biff Butler, Alyssa Oh | Post Producer: Christopher Noviello
Executive Producers: Angela Dorian, Linda Carlson

Postproduction: a52 | 2-D Visual Effects Artists: Michael Vaglienty, Adam Flynn
Smoke Artist: Chris Riley | Conform: Gabe Sanchez | Rotoscope Artists: Tiffany German, Cathy Shaw, Robert Shaw
Colorist: Paul Yacono | Design: Pete Sickbert-Bennett | 2-D, 3-D Animation: David Do, Steven Do, Claudia De Leon, Sam Cividanis
Senior Color Producer: Jenny Bright | Producer: Drew Rissman | Head of Production: Kim Christensen
Deputy Head of Production: Carol Salek | Executive Producer: Patrick Nugent

Original Music, Sound Design, Mix: Lime Studios | Original Music: Andy Huckvale
Mixer: Zac Fisher | Assistant Mixer: Kevin McAlpine | Executive Producer: Susie Boyajan

Source: Adweek

Audi’s #CatchtheUnseen Instagram Campaign Encourages People To Explore and Capture Uncommon Places

Audi wanted to encourage people to explore further than ever before. They saw that people on Instagram keep posting the same old photos of the same old boring destinations. With the help of Swedish agency Åkestam Holst, they created a microsite that showed where the most Instagram photos were being taken in Sweden. They then encouraged Instagram users to explore more of the unknown and capture these amazing places using the #Catchtheunseen hashtag.

By uploading a photo with #CatchTheUnseen and @AudiSweden, the algorithm could find the nearest geotagged photo and reveal the distance to it. The winner was the one with the furthest distance.

The campaign was a huge success as it helped Audi reach more than 500,000 Instagram users. The winner captured an amazing photo where the next nearest photo was over 8 miles away. The winner received a brand new Audi Q7.

 

Credits
Agency: Åkestam Holst | Andreas Ullenius – Creative Director | Michal Sitkiewicz – Art Director | Eva Wallmark – Art Director
Rickard Beskow – Copywriter | Tom Hedström – Business Director | Johan Eklund – Producer | Jennie Strinnhed & Mirja Hjelm – Account Manager
Jerker Winter – Planner | Kalle Peterz – Web Developer | Nisse Axman – Motion Director | Eric Karlsson – Motion Designer | Torbjörn Krantz – Graphic Designer

Production companies
Photo & Film – C2 with photographer Petrus Olsson.
Web production – More